ABRAHAM
JOFFRE

Founder & CEO

Originally from Lima, Abraham has over 17 years of an incredible career in the world of high-end travel and hospitality. He began his career working in world-class companies such Four Seasons & Orient Express (now LMVH Belmond), and later joined leading Peruvian DMCs as Director of Global Luxury Sales, managing and opening several commercial divisions due to his passion beyond measure about Peru, ability in creating bold business and developing effective business relationships.

He started from the lowest rung, which allowed him not only to understand in fully details the entire working process of a DMC and Hotels, but also to educate his peers and collaborators in charge with transparency and through the example; thus, achieving optimal performance in all tasks entrusted.

He's been a proud and active member of ILTM, Emotions Travel Community, Connections, LE Miami, The House of Beyond and Serandipians by Traveller Made, so he truly understands the needs and expectations of the travel agents who handle the most discerning guest worldwide.

Originally from Lima, Abraham has over 17 years of an incredible career in the world of high-end travel and hospitality. He began his career working in world-class companies such Four Seasons & Orient Express (now LMVH Belmond), and later joined leading Peruvian DMCs as Director of Global Luxury Sales, managing and opening several commercial divisions due to his passion beyond measure about Peru, ability in creating bold business and developing effective business relationships.

He started from the lowest rung, which allowed him not only to understand in fully details the entire working process of a DMC and Hotels, but also to educate his peers and collaborators in charge with transparency and through the example; thus, achieving optimal performance in all tasks entrusted.

He's been a proud and active member of ILTM, Emotions Travel Community, Connections, LE Miami, The House of Beyond and Serandipians by Traveller Made, so he truly understands the needs and expectations of the travel agents who handle the most discerning guest worldwide.

“What I love the most about Peru & our beloved travel industry are the lifelong bonds with the locals and likeminded worldwide travel advisors. Creating moments that truly matter and reigniting so many lives, through depth discoveries rooted in the cultural appreciation”

NATALIA
LEON

Founder & COO

With over 18 years of experience in the tourism industry, Natalia is a proud Peruvian who loves showcasing the enigmatic and stunning Peru to the world.

She started her career in the hospitality industry working at the Marriott hotels brand and at a ski resort in the United States. Later, she joined one of the largest Peruvian DMC, developing and managing two commercial divisions from the ground up in Asia and Europe (including specific regions with zero presence of Peru as a competing destination).

This development encouraged her to do extensive market opening research, work with multicultural environments, build strong and confident work teams, as well as mentor her colleagues on the diversity and the amazing heart-touching experiences the country has to offer.

Her career progression includes operational and commercial assignments, allowing her to understand and participate in every step of the process, hand-holding her partners and travelers in the journey's success.

Her last experience before joining the team was working as Director of Sales of a travel agency exclusively dedicated to select luxury guests; being part of the company's restructuring change.

She has participated in international tradeshows such as FITUR Madrid, WTM London, ITB Berlin, LE Miami, and PURE Life Experiences.

With over 18 years of experience in the tourism industry, Natalia is a proud Peruvian who loves showcasing the enigmatic and stunning Peru to the world.

She started her career in the hospitality industry working at the Marriott hotels brand and at a ski resort in the United States. Later, she joined one of the largest Peruvian DMC, developing and managing two commercial divisions from the ground up in Asia and Europe (including specific regions with zero presence of Peru as a competing destination).

This development encouraged her to do extensive market opening research, work with multicultural environments, build strong and confident work teams, as well as mentor her colleagues on the diversity and the amazing heart-touching experiences the country has to offer.

Her career progression includes operational and commercial assignments, allowing her to understand and participate in every step of the process, hand-holding her partners and travelers in the journey's success.

Her last experience before joining the team was working as Director of Sales of a travel agency exclusively dedicated to select luxury guests; being part of the company's restructuring change.

She has participated in international tradeshows such as FITUR Madrid, WTM London, ITB Berlin, LE Miami, and PURE Life Experiences.

“Traveling changes lives! Hence, each designed trip is worked in detail as we long for travelers to have a memorable, meaningful, and life-changing trip experiencing our real Peru, its unique culture and legacy”